NEW
DELHI: Micromax, India's No 2 handset vendor, plans to do a Xiaomi by
launching a new range of products under the brandname 'Yu' which will be
sold and serviced exclusively online starting December 2014.
The first product, to be launched under a newly-floated wholly-owned
unit, Yu Televentures, will be a smartphone with operating system from
US-based Cyanogen through which the company aims to move beyond the
business of mobile phone hardware that has become more or less
standardized ..
Micromax founder Rahul Sharma said that the smartphone which will be
pitched as an affordable product for consumers, will be launched in
India, and then in developed markets, given its sophistication.
"We're targeting all tech enthusiasts who will be able to bootstrap the
device and play with it," he said. Bootstrapping refers to the
smartphone being rooted, after which warranty of a smartphone becomes
void regardless of when it is bought. Sharma added that Micromax will
continue to ho ..
“This will be a game changer not just in India but globally too. Yu
has been envisioned for building an ecosystem of connected devices and
offer customized experience to users,” Micromax co-founder Rahul Sharma
told PTI.
The brand will engage directly with end users, providing them with
bootlegger access to help them come up with software upgrades that they
want on their phones, he added.
Cyanogen operating system, built on Android, is known for delivering
rich software advancements that optimize performance, customization,
security and privacy features on mobile devices.
Asked if the brand will eat into Micromax’s market share, Sharma answered in the negative.
“Yu is aimed at digital natives, tech enthusiasts who want more out of their phones and are constantly doing that,” Sharma said.
There will be a forum for them to voice out their ideas and those
will incorporate in the software updates that will be done every
fortnight, he added.
The "product will offer the best value for money in the world. We
will line up more products in the coming days, which will be sold
through online channels,” he said.
Yu is in discussions with e-commerce players for selling the product online.
Apart from smartphones, Yu would also focus on bringing other smart
devices to the Indian market, he said without divulging details.
According to research firm IDC, the smartphone market in India grew
at 84% year-on-year in the quarter ended June 2014 to 18.42 million
units from 10.02 million units (in April-June 2013 quarter).
Korean handset maker Samsung led the smartphone market with 29% share, followed by Micromax 18%, Karbonn 8% and Lava 6%.
So , It mean snow you can root your device withour losing its warranty and get the king of custom roms on the Market CYANOGENMOD loaded on it! (Double Bang!!)
Micromax
founder Rahul Sharma said that the smartphone which will be pitched as
an affordable product for consumers, will be launched in India, and then
in developed markets, given its sophistication.
"We're
targeting all tech enthusiasts who will be able to bootstrap the device
and play with it," he said. Bootstrapping refers to the smartphone being
rooted, after which warranty of a smartphone becomes void regardless of
when it is bought. Sharma added that Micromax will continue to hon ..
Micromax founder Rahul Sharma said that the smartphone which will be
pitched as an affordable product for consumers, will be launched in
India, and then in developed markets, given its sophistication.
"We're targeting all tech enthusiasts who will be able to bootstrap the
device and play with it," he said. Bootstrapping refers to the
smartphone being rooted, after which warranty of a smartphone becomes
void regardless of when it is bought. Sharma added that Micromax will
continue to ho ..
Micromax founder Rahul Sharma said that the smartphone which will be
pitched as an affordable product for consumers, will be launched in
India, and then in developed markets, given its sophistication.
"We're targeting all tech enthusiasts who will be able to bootstrap the
device and play with it," he said. Bootstrapping refers to the
smartphone being rooted, after which warranty of a smartphone becomes
void regardless of when it is bought. Sharma added that Micromax will
continue to ho ..
